Security of shopping centers is the key to visitor loyalty
Shopping centers have become places of attraction for citizens. A place not only for shopping, but also for mass leisure, a place for meetings, business and personal communication. For today’s youth food courts, gaming areas and cinema halls in shopping centers often replace street space.
At the same time, every shopping center is a business. And, like any business, it aims to capitalize profits. A business competing for customers with other retail spaces. Businesses seeking to reduce unnecessary costs. Managing retail space and creating conditions for stable traffic of shopping center guests are among the priorities of retail property owners.
Every visitor and tenant of a shopping center should be in a comfortable and safe space. Being calm about children in the cinema, a car left in the parking lot of a shopping center, personal belongings. Modern retail creates positive emotions among guests of retail spaces and energizes them. Here, safety, exclusion or quick resolution of incidents, assistance in difficult situations are the key to their loyalty.
Shopping center security is multi-layered. You can distinguish base layers such as:
1. Physical security (facility security).
2. Anti-terrorism protection.
3. Fire safety.
At the same time, comprehensive protection of a shopping center includes other areas of security, such as: information, economic, personnel, technical, environmental, brand protection, etc. All possible real risks and negative scenarios must be foreseen and taken under proper control. Attention should be paid to both proactive measures aimed at preventing the occurrence of risk, and reactive ones - a set of actions in the event of an emergency, managing it and minimizing losses.
The main result of all the measures taken is the improvement of the economic and production indicators of the shopping center. Guests of the shopping center feel safe in a comfortable environment, spend a long time and return for purchases, and recommend the shopping center to their friends.
Thanks to the development of modern technologies, automation is increasingly penetrating the management of retail space. The “Smart stores” are already a reality of the current day. Physical security systems are also integrated into a unified form of monitoring and management based on PSIM (Physical security information management) - software for managing data exchange in security systems.
PSIM, as a hardware and software complex for integrating several unrelated applications and security devices and managing them through a single user interface, allows you to quickly manage incidents and minimize losses.
Retail is always a complex environment in which many buyers and sellers interact with each other and with goods, opening a window of opportunity for technologies built on the basis of artificial intelligence and biometric identification, capable of recognizing faces and silhouettes, objects and cars. Predictive video analytics has already successfully proven itself in retail. Thus, the STOP-Shoplifter information and analytical system, aimed at preventing shoplifting, has already been implemented by a large part of Russian retail. This made it possible to create a single security loop, allowing integration with the Safe City hardware and software complex.
Innovation and cooperation are the basis for creating safe retail spaces.
Source: Security Systems Magazine
At the same time, every shopping center is a business. And, like any business, it aims to capitalize profits. A business competing for customers with other retail spaces. Businesses seeking to reduce unnecessary costs. Managing retail space and creating conditions for stable traffic of shopping center guests are among the priorities of retail property owners.
Every visitor and tenant of a shopping center should be in a comfortable and safe space. Being calm about children in the cinema, a car left in the parking lot of a shopping center, personal belongings. Modern retail creates positive emotions among guests of retail spaces and energizes them. Here, safety, exclusion or quick resolution of incidents, assistance in difficult situations are the key to their loyalty.
Shopping center security is multi-layered. You can distinguish base layers such as:
1. Physical security (facility security).
2. Anti-terrorism protection.
3. Fire safety.
At the same time, comprehensive protection of a shopping center includes other areas of security, such as: information, economic, personnel, technical, environmental, brand protection, etc. All possible real risks and negative scenarios must be foreseen and taken under proper control. Attention should be paid to both proactive measures aimed at preventing the occurrence of risk, and reactive ones - a set of actions in the event of an emergency, managing it and minimizing losses.
The main result of all the measures taken is the improvement of the economic and production indicators of the shopping center. Guests of the shopping center feel safe in a comfortable environment, spend a long time and return for purchases, and recommend the shopping center to their friends.
Thanks to the development of modern technologies, automation is increasingly penetrating the management of retail space. The “Smart stores” are already a reality of the current day. Physical security systems are also integrated into a unified form of monitoring and management based on PSIM (Physical security information management) - software for managing data exchange in security systems.
PSIM, as a hardware and software complex for integrating several unrelated applications and security devices and managing them through a single user interface, allows you to quickly manage incidents and minimize losses.
Retail is always a complex environment in which many buyers and sellers interact with each other and with goods, opening a window of opportunity for technologies built on the basis of artificial intelligence and biometric identification, capable of recognizing faces and silhouettes, objects and cars. Predictive video analytics has already successfully proven itself in retail. Thus, the STOP-Shoplifter information and analytical system, aimed at preventing shoplifting, has already been implemented by a large part of Russian retail. This made it possible to create a single security loop, allowing integration with the Safe City hardware and software complex.
Innovation and cooperation are the basis for creating safe retail spaces.
Source: Security Systems Magazine